Using Yahoo For Researching Your Target Market
If you're really stumped for a topic for an info product, you can use the Yahoo
Directory for Hobbies. It can be an absolute gold mine when looking for profitable
topics for info products! Remember that most people are extremely passionate
about their hobbies. So, if you create an info product around a hot hobby, you
are sure to rake in the dough!
You can also take a look at the Yahoo Groups that exist for your market. Yahoo
Groups are forums that are housed at Yahoo and run by independent people.
There are tens of thousands of Yahoo Groups available.
The way that they work is this: people join as members of each forum. They can
participate either by going to the forum to view and post or by subscribing to the
emails for that group.
You can get these on an individual basis or in a daily or weekly batch of posts. If
you find a hot group, make sure that you DON'T select the individual posts or you
will be bombarded with email! (In fact, I have a separate email address that I use
for Yahoo groups so that I don't have to look at all of that mail unless
I have time for it.) Bookmark the groups that you find that pertain to your topic!
These can be an invaluable resource when you start marketing your finished
product. You can find Yahoo Groups for Hobbies at:
http://groups. yahoo. com/dir/Hobbies___Crafts/.
Still stumped for ideas on a topic? Well, here are my bookmarks that I list as
"Find What's Hot". If you don't find a hot topic, one suitable for the next best
seller, I'll be VERY surprised:
* http://www. MyHotItems. com -- This is a directory that is generated based on
keywords being searched over the last 7 days.
* http://Buzz. Yahoo. com -- The Yahoo Buzz Log - this is an index of the top 15
search terms for that day on Yahoo. It sorts the results by various categories.
Down the left side, you'll find Today's Top Movers, Actors, Movies, Music Sports,
etc. On the right, you'll find a bit of analysis about search spikes and trends.
Very enlightening!
* http://www. google. com/press/zeitgeist. html -- Google's Press Center - the
Zeitgeist - In German, "Zeitgeist" refers to the general intellectual, moral, and
cultural climate of an era. Google chose this term as the name for its list of the
top 15 most searched keywords. Google also breaks their lists up by categories
such as the Top 30, Popular Retailers, Popular Sports Queries, and Popular
Music rated categories.
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